LACEY, WASHINGTON — There's an age-old tension between honoring tradition and embracing innovation. A family-owned sporting goods company in suburban Seattle is confronting that tension in the sport ...

This video presents a detailed look into a specialized collaborative project focused on creating a one-of-a-kind steampunk-themed axe. The demonstration highlights the intricate process of crafting a ...

King of Prussia bat-making company, Victus Sports, is making major moves as baseball’s latest equipment innovation gains traction across the sport, according ...

The baseball bat is a brutish creation, a blunt instrument created to pummel a round ball. Never has anyone accused it of being some sort of technological marvel. It exists in almost the exact form it ...

Axe Bat has reached a licensing agreement with Tucci Lumber Bat Company, bringing the unique bat handle design to a third MLB-approved wood bat licensee. “Tucci’s manufacturing capabilities, product ...

As analytics reshape hitting, the industry's leading bat brands adopt the game's most advanced handle design. KENT, Wash., March 31, 2026 /PRNewswire/ -- Marucci and Victus, the Official Bats of Major ...