I recently participated in a brand-building exercise with Rory Vaden, the co-founder of Brand Builders Group. While he works with thought leaders and executives on their personal brands, his concepts ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Get lessons in leadership and setting boundaries from renowned health expert Dr. Drew Pinsky and serial investor Kim Perell on this episode of Entrepreneur Therapy. Amy Beckley, founder of Proov, ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

Today’s business landscape isn’t defined just by products or pricing—it’s defined by experience. Customer expectations have evolved, and businesses that fail to prioritize the customer journey risk ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

Customer churn is not, and never was, solely a CS problem. It’s a fundamental company problem. Focusing on customer experience doesn’t require extra time, but it does lead to happier, more loyal ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Ryan Dohrn is a billion-dollar sales coach, Emmy winner and keynote speaker. He has trained over 50,000 sales professionals since 2008. Most organizations love to talk about growth, and in almost ...

Your unhappy customers who leave negative reviews can also be your best source for insights to help your company grow. You don’t know your customer anymore Here are 4 ways brands can relearn their ...