Heber City, Utah — Pop culture has gone country. Beyoncé broke stadium attendance records this year with her country-couture Cowboy Carter tour. “Yellowstone” has spun off its own cinematic universe.

The Cowboy Channel chose rodeo’s biggest stage to introduce its newest look. During the Wrangler National Finals Rodeo, the Cowboy Channel network revealed a redesigned logo as part of a broader brand ...

Riley Webb, a native of Denton, Texas and a tie-down roping champion, made history during the 2024 National Finals Rodeo. At the age of 21, he made history by becoming the youngest cowboy ever in the ...

Cowboys of Color Rodeo founder and professional rodeo trailblazer Cleo Hearn has died at 86 years old. According to a statement from the family and the Cowboys of Color Rodeos, Hearn died Sunday, Nov.

This story originally published in the September 1999 issue of National Geographic magazine. See more digitized stories from our archives here. In the medical room far behind the chutes, cowboys were ...