Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were ...

LONDON & VENTURA, Calif.--(BUSINESS WIRE)--Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, is pleased to announce today that it is rolling out their ...

AdTech has been lumbering along in the last few years, with a number of M&A moves to consolidate the market – not least the purchase by Verizon of AOL, allegedly (in the main) for its ad platform. But ...

NEW YORK & LONDON & SINGAPORE--(BUSINESS WIRE)--Grapeshot, the advanced keyword technology provider, announces today the completion of a new funding round, which raises $8.5 million, to further fuel ...

Programmatic tech firm will see Golin handle regional comms. Grapeshot, a programmatic technology and analytics company, has hired Golin as its regional communications partner in Asia-Pacific.

Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplace, the companies announced Tuesday. Grapeshot, the UK-based ad tech company that recently raised $8.5 million in C ...

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach ...

Mediamath has integrated Grapeshot to offer its 7,000 plus brand clients the ability to determine brand safety ahead of bidding and serving an ad. Grapeshot's solution claims to crawl more than 7.5 ...