BIA Advisory Services revised its 2026 U.S. local advertising forecast, projecting total revenue to reach ... Read More ...

BIA lifts its 2026 local advertising forecast to $184.5B, with radio over-the-air at $10.08B and digital radio up 5% to $2.38 ...

CHANTILLY, Va.—BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...

At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous ...

Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...