Sunscreen brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg.

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators, brands, and those satisfying “day in the life” edits. But while it’s easy ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

A decade ago, most candidates learned about a company the moment they clicked "Apply". That's no longer how it works. Long before a resume reaches an applicant tracking system, candidates have often ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Video marketing is the use of video content to promote a brand, product or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as ...