This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

Despite TikTok’s explosive growth as a social platform, its performance advertising capabilities have lagged behind. Although TikTok is currently only testing search ads, the move has significant ...

TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators. TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

TikTok Search Ads allow brands to reach users during high-intent moments, combining discovery with targeted search-based advertising. TikTok Search Ads support both video and image-carousel assets, ...

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

Khartoon Weiss, the top executive for TikTok's North American advertising business, is leaving the company.

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After announcing the shortlists for its Nordic ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. Back in May 2025, TikTok was on its second deadline extension after ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

TikTok launches Box Office Lift program to understand how paid media investments translate into box office performance ...

TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, ...