When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.