For three decades, the digital economy lived and died by the “click.” We optimized for keywords, battled for the “Position One” spot on Google, and treated the blue hyperlink as the ultimate bridge ...
The click was never the real goal. The goal was always influence, trust and revenue. Zero-click search just makes that ...
The DOJ Antitrust memorandum opinion from September 2025 mentions clicks as a “raw signal” that Google uses. It also categorizes content, human rater scores, and search queries as raw signals. This is ...
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