Bumble’s early marketing strategy is a masterclass in grassroots promotion. In its early days, the dating app launched a unique campaign targeting college campuses with its “Queen Bees” program. 🐝 Bumble hired student ambassadors to spread the word by hosting events, distributing merch, and creating excitement around the app. This peer-to-peer approach was key to connecting with Gen Z audiences, who were more likely to trust their friends’ recommendations than traditional ads. Bumble also flipp

Feeding the future and how it makes great small business sense... as featured on the Sage Small Business Awards. "I established Bumbles with the help of a team who have had many years of creating and marketing leading baby products familiar to everyone, yet is out of our own personal experience as parents that we have accumulated a wealth of knowledge." — Billie-Clare Schofield, Founder and Creator of Bumbles Baby Food Find out more about this #702SBA finalist at http://www.702.co.za/articles/27