Kentucky-Born Bait That Speaks Catfish. Since the 1970s, Jewel’s Catfish Bait has been helping anglers outfish the guy next to them. ✅ Family-run, field-tested ✅ Packed with real shad, shrimp, and blood fiber ✅ Fiber bait jars and ready-to-go pouches ✅ Over 50 years of river-tested results ✅ Made for bank fishing, jugs, and rods alike From small-town Kentucky to muddy rivers across the country, the secret’s been the same: real meat, real oil, real stink. Fiber jars. Pre-filled pouches. No fluff.